Six disciplines, one growth playbook.
I work across the full digital marketing stack — combining strategy, design, and execution to help brands grow with intention. From the first ad click to the last conversion, every discipline below works toward measurable, lasting impact.
Google & Meta Ads, built for ROI.
Full-cycle paid campaign management — from account setup and keyword research to A/B testing, bidding strategy, and continuous optimization. Every campaign is structured to reduce wasted spend and scale what works.
- Account architecture & campaign setup
- Keyword research & ad copy A/B testing
- Bidding strategy & budget optimization
- Performance reporting & insights
40%+ CPC reduction on Arva Paramania through aggressive keyword refinement & quality score improvement.
Earning top positions on Google.
Strategic SEO that combines intent mapping, content quality, and on-page optimization to secure Featured Snippets, AI Overview citations, and high-intent rankings — putting brands where their customers are actively searching.
- Keyword research & intent mapping
- Content briefs & SEO article writing
- On-page optimization & schema markup
- Featured Snippet & AI Overview targeting
Position 0 + 4 AI Overview citations secured for Arva Property on high-intent office-space keywords.
Content systems that compound.
Building editorial calendars and content pillars that turn social into a real growth channel — not just posting for the sake of it. Frameworks designed to scale output without sacrificing quality or brand voice.
- Editorial calendar & pillar strategy
- Copywriting & visual direction briefs
- Cross-platform format adaptation
- Organic Instagram growth strategy
+65.7% reach in 30 days for Bebento.id — 78K views with zero ad spend, 91.4% from non-followers.
Pages built to convert.
Conversion-focused landing pages with UX-driven structure — designed to turn ad traffic into action. Every section, headline, and CTA placed with intent, backed by behavior data and A/B testing.
- UX architecture & conversion flow
- Copywriting & messaging hierarchy
- Responsive design & build
- CRO testing & iteration
Built arvahub.com & coffice.co.id — landing pages optimized to convert paid traffic at scale.
Data turned into decisions.
Setting up GA4, Looker Studio dashboards, and reporting systems that translate scattered numbers into clear stories — so every stakeholder knows exactly what's working, what isn't, and what to do next.
- GA4 setup & event tracking
- Looker Studio dashboard build
- Weekly & monthly reporting cadence
- Insight extraction & recommendations
Built reporting systems managing IDR 793M ad spend across 3 Google Ads accounts at Sofyan Corp.
Brands with foundation, not just looks.
Crafting brand systems from the ground up — vision, voice, visual identity, and application. Every element built to be coherent, ownable, and scalable across every touchpoint a brand will ever have.
- Brand foundation & positioning
- Logo system & visual language
- Typography, color & brand guidelines
- Brand application across touchpoints
Built d-growth Lab's full identity system — 6 brand guideline pages from foundation to application.
A clear process, every time.
Discover
Understand the brand, audience, goals, and what success actually looks like — before any work begins.
Strategize
Map the right disciplines to the right outcomes. Build a focused plan with clear priorities and KPIs.
Execute
Ship the work — campaigns, content, design, optimization — with care for craft and quality at every step.
Iterate
Measure, learn, and refine. Real performance comes from consistent iteration — not one-off launches.
The kit I work with.
Let's build
something meaningful.
Have a project in mind? Let's connect and turn your ideas into purposeful, impactful work.