Brands & campaigns I've led.
Results that speak for themselves.
01Led full-cycle Google Ads management for Arvahub — Indonesia's premium virtual office brand under Sofyan Corp. Setup, optimization, keyword strategy, and stakeholder reporting.
- Account setup & campaign architecture
- Keyword research & ad copy A/B testing
- Bidding strategy & budget optimization
- Performance reporting
Managed end-to-end Google Ads for ArvaVO (Arva Virtual Office), generating consistent lead flow for B2B office-space services.
- Campaign setup & structuring
- Keyword targeting & negative lists
- Continuous optimization & bid management
Arva Paramania became the best-performing account — achieving the lowest CPC at IDR 10.7K, roughly 40% below the other accounts through aggressive keyword refinement & ad relevance optimization.
- Keyword refinement & quality score improvement
- Landing page alignment with ad copy
- Bidding optimization & budget reallocation
Through strategic content planning and on-page SEO, secured Arva Property as Google's Featured Snippet for high-intent office-space keywords. Became Google's trusted source — appearing as citation across 4 high-intent AI Overview keywords.
- Keyword research & intent mapping
- Content briefs & SEO article writing
- On-page optimization & schema markup
Built a content planning system and creative direction that drove organic reach growth — with 91.4% of views coming from non-followers, meaning the algorithm distributed content well beyond the existing audience.
- Monthly content plan & pillar strategy
- Creative concept development
- Content production coordination
- Performance analysis & iteration
Earlier work, same craft.
02Ran emotionally-driven Meta Ads campaigns for Insan Peduli Umat — a faith-based donation platform — to convert empathy into action via direct website conversions.
- Initial strategy & content planning
- Copywriting & A/B testing creatives
- Performance analysis & iteration
Designed & executed Meta Ads campaigns for MTM — a B2B ICT solutions provider — driving high-volume reach and messaging conversions for enterprise tech buyers.
- Initial strategy & content planning
- Copywriting & A/B testing
- Performance analysis & reporting
Crafted Meta Ads campaigns for Karsa Academy — an online tutoring platform — to drive direct Messenger inquiries from students considering PTN preparation programs.
- Audience research & targeting
- Creative concept & copywriting
- Messenger funnel optimization
Designed and executed email marketing campaigns for snc.id (cybersecurity managed services) — delivering monthly newsletters covering industry threats & product updates.
- Initial strategy & content planning
- Email design & copywriting
- A/B testing subject lines
- Performance analysis
Owned the content editorial calendar for snc.id — building weekly content across Feed, Reels, Story, and LinkedIn formats with clear pillars (Inform, Promote, Engage).
- Editorial calendar & pillar strategy
- Copywriting & visual direction briefs
- Cross-platform format adaptation
- Performance analysis
Building my own things.
03Co-founded Agratara — a charcoal briquette export business targeting international B2B buyers via Alibaba and a custom-built brand website (Sep 2023 – Jan 2025). From positioning to product listings to buyer communication — built the entire digital presence from scratch, and successfully closed the first international transaction with a buyer in Spain.
- Brand positioning & website build
- Alibaba storefront & SEO optimization
- International B2B lead generation
- Buyer communication & deal closing
d-growth Lab is my creative marketing lab — combining data, strategy, and design to deliver measurable growth. Developed the full brand identity system: Brand Foundation (vision, mission, values), Logo System, Visual Identity, and Brand Application across 6 brand guideline pages.
- Cover · Brand Foundation
- Logo · Logo System
- Visual Identity · Brand Application
Let's build
something meaningful.
Have a project in mind? Let's connect and turn your ideas into purposeful, impactful work.